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On Sunday October 5, 2008, Nakheel launched its newest iconic project-Nakheel Harbour & Tower-in the ballroom of The Atlantis Resort on Dubai's Palm Jumeirah. The Brand Experience developed the strategy and creative direction for this launch and then led a production team featuring some of the best in the business. This team included FiveCurrents, Obscura Digital, MC², Big Foote Music and Sound, David Campbell Design, Oneal Designs and a host of others. We also worked closely with The 7th Art, Nakheel's branding agency.
Arabian Business called the show "an impressive sight" and praised Nakheel for "stealing the (Cityscape Dubai) show before it had even started with the launch of a kilometre-high tower."
We also provided strategy, creative direction and executive production for Nakheel's exhibit at Cityscape Dubai 2008 (click to see pictures on our Flickr portfolio photostream), October 6-9, 2008. BE helped manage the bid process and selection of MC² for the design and fabrication of the exhibit.
It's not often you get to help launch a tower over 1 kilometer tall, so a big thank you to the entire team at Nakheel for the opportunity to work on such an incredible launch event. See more images from the launch, including screens that stretched 100 feet across both the floor and walls of the ballroom, on our Flickr portfolio pages.
Posted 10.11 | Permalink
The Brand Experience helped Nakheel, the Dubai-based property development company, exhibit for the first time in the United States. We provided strategy, creative direction and executive production for the company's stand at Cityscape USA, Sept. 10-11, 2008. The Brand Experience also facilitated a bid process won by MC2. The New York fabricator designed and built the stand. Check out our portfolio on Flickr to see more images of the stand.
Posted 10.11 | Permalink
Celebrating its recent sponsorship of IndyCar Driver Ryan Hunter-Reay, IZOD teamed up with The Brand Experience to turn a portion of asphalt at the Watkins Glen International Speedway into an oasis of comfort for racing teams and their families during the Camping World Grand Prix over Fourth of July weekend.
This relaxed atmosphere created by our team at The Brand Experience included a full size swimming pool and performance stage as well as a shaded hospitality area where guests could dine, compete using the Nintendo Wii game console and cheer on their favorite driver while watching plasma screen tv's.
Posted 07.14 | Permalink
The World Vision traveling exhibit on AIDS in Africa has just been awarded Aegis Media's Bronze Award for specialized media. World Vision had previously been awarded a Bronze REGGIE Award for "superior thinking, creativity, execution and results" in "promotion and integrated marketing." You can read the full submission here.
The Brand Experience partnered with The Production Network to create this emotionally charged exhibit with World Vision. The World Vision AIDS tour is a mobile exhibit visiting churches across the country allowing attendees to walk through a mock African village and experience the devastating effects of the AIDS virus firsthand. We're thrilled to be honored by our agency peers.
Posted 05.27 | Permalink
We wrote and produced a video for Polycom's new Executive Briefing Center that opens this coming August in Santa Clara, California. In fact, we wrote the original story line for the entire Executive Briefing Center and are providing all video throughout the experience.
One video for the Executive Briefing Center's theater was such a hit, that the video-conferencing company decided to run it on their home page. So, to watch a little emotion, go to www.polycom.com. Thanks, of course, to our client Polycom and our long-time producing partner, director/editor Phil Mastman from Sandlot Pictures.
Posted 05.19 | Permalink
Our team at BE was responsible for helping Nakheel craft its strategy and initial creative for the event while Pulse provided all design and fabrication for the 1,200 square meter exhibit. Our teams worked together closely on developing experiences ranging from an immersive walkthrough of the Lost Chambers of Atlantis to taking visitors on a ride of The Palm Jumeirah's Monorail. Our teams also worked together with Nakheel's partners at Worlds of Discovery (SeaWorld) and Cirque to bring entertainment to the exhibit's main stage.
Read More and See Our Online Photo Gallery at Flickr.com
Posted 05.12 | Permalink
The Brand Experience, in partnership with Dubai's Taylormade, Prisme International and San Francisco's Obscura Digital, helped Nakheel launch its latest initiative and two new projects Jan. 19 in Dubai inside a 90 foot dome featuring 360 video.
As Executive Producer, we were responsible for the strategy, creative direction and overall production of the launch event. Following the launch event, the experience inside the large 90 foot dome was converted into two 30 foot domes at TDIM2008.
Posted 01.23 | Permalink
The headline says it all: "Chevron shines at global marketing event."
We've been working with our long-time client for more than a year on its bi-annual Chevron North American Marketing Convention. Two years ago, we were in Nashville and last week we were in Denver. Our scope included everything from video production and speech writing to stage design and curriculum development.
However, more important than any scope, is the success that comes from creating an event that, as one article said, "energized" the crowd.
Posted 08.31 | Permalink
Together with The Brand Experience, TiVo launched their first ever live experiential mall tour in two test markets on the East and West coasts in May 2007.
Traditionally, TiVo has successfully relied on word-of-mouth to get their products into homes. In an effort to engage consumer on an emotional level, TiVo took their product directly to it's users with their new advertising campaign, "My TiVo Gets Me."
The goals of this tour were to differentiate TiVo standard features vs. other generic DVR products, build awareness for the new "My TiVo Gets Me" campaign, and generate online web sales. To achieve these goals, we created a learning environment that featured a one of a kind TiVo-branded interactive area with 4 LCD televisions highlighting both the Series2 DT and Series3 HD units. While the attendees relaxed in massage chairs, TiVo brand ambassadors gave a short product demonstration. The attendees had the opportunity to interact with TiVo and learn about TiVo movie downloads, TiVo To Go, TiVo Home Movie Sharing, and TiVo Online Scheduling.
To help further accommodate TiVo's target purchasers - moms and dads -TiVo created the TiVo Kid Zone, a safe place for kids to play while their parents learned about TiVo. This area, within the TiVo experience, featured kids entertainment such as face painting and balloon animals, making the TiVo experience a "Shopping Oasis" for the entire family. Consumers truly connected with the TiVo brand in a personal way.
Posted 06.07 | Permalink
The Brand Experience was hired to develop, implement, and produce the Amdocs 2007 Sales Kick-off Meeting in November of 2006 using a seamless and creative theme throughout. With Amdocs recent acquisition of several different companies, this meeting would be the first time that the newly doubled sales force would gather together under one roof to meet one another face to face to share goals, objectives, and best practices. With that in mind, we came up with the theme of "1Amdocs" - where the team would come together, bringing various strengths from a range of backgrounds, to unite as 1Amdocs.
After selecting the conference location in sunny Miami, Florida, The Brand Experience began pulling the details together to make sure all elements were integrated with one another and on theme. The Brand Experience was responsible for helping to develop the right flow for the agenda, including internal and external presentations, as well as breakout sessions and off-site evening activities. We supported and drove the success of each presentation given on-site during the conference through the use of amazing staging, lighting, audio/visual support, and content development. The off-site evening activities included immaculate signage, flawless transportation, various pieces of collateral, and friendly on-site staff to make the activities run smoothly.
From start to finish, the 1Amdocs 2007 Sales Kick-Off was a complete success. Each aspect presented to the delegates throughout the week - whether an externally hired speaker, a team building scavenger hunt through South Beach, or a yacht cruise through Miami Harbor - was cleanly produced, uniquely positioned, and most importantly, on theme.
Posted 02.23 | Permalink
New Line launched their DVD, A Prairie Home Companion, in 3 cities this October. With live musical talent, secured and scripted by The Brand Experience, each venue was transformed into a mini back stage with props and movie posters. The band played music from the movie and engaged the crowd with jokes, thoughts and quotes true to the Garrison Keillor radio program.
Posted 11.14 | Permalink
On September 18th, The Brand Experience teams hit the streets with the "CBS Stamps Mobile Mail Truck." The branded vehicle - covered with giant images of stamps featuring CBS personalities and programs - executed a guerrilla marketing event to distribute the CBS branded stamps throughout New York City.
The Mobile Mail Truck started its travels at CBS News' "The Early Show" and moved to Grand Central Station, Times Square and other landmark locations where it distributed 20,000 stamps. The truck reached thousands more with its eye-catching design, highlighting the networks new fall shows and returning favorites.
Posted 10.11 | Permalink
And there is much more to come...
Posted 08.21 | Permalink
The latest issue of Aegis' online magazine features an interview with Carat's Senior Vice President and Head of Strategy Johann Wachs. In the interview, he talks about an experience we created for P&G:
"Clients are still mired in their traditional media thinking," he continues, "For example, during a pitch for a major US cable company, we developed a beautiful strategy and demonstrated how it could be activated in a variety of channels but they thought we were giving them a creative presentation rather than a communications plan."
Recently, The Brand Experience was offered an idea from someone within P&G to cleverly meet this challenge by hosting a consumer immersion day. In March 2006 at the Seattle P&G Global Leadership Council meeting, they teamed up with Carat Brand Experience to demonstrate communications planning in action by constructing a workshop for 50 of the top global business managers of P&G.
"Our challenge was to show these business managers, who are not in media and marketing, how communications planning gets closer to the consumer and answers the questions of when and where different types of consumers are receptive to a brand's message and what channels they are receptive to," says Wachs.
"We focused on developing media plans that move brands from exposure to engagement: select and activate channels in such a way that the brand's messages break through."
Posted 08.02 | Permalink
As you will see, we are curious, creative and want more than anything else to collaborate with you on your next project.
Posted 07.21 | Permalink
A great story on one of our new clients.
Posted 07.04 | Permalink
Carat CEO David Verklin is in the news about a simple question he asks every audience: "What is your favorite future."
In an AdAge column this week, Jonah Bloom writes about Verklin's vision: "Technologically driven changes in the media and marketing landscape enable all of us to cook up new futures for our products, companies and categories."
We produced a magazine research symposium last month where Verklin and 300 other industry leaders discussed the future of the newspapers and magazine publishing. Now that's an industry that needs to answer this question desperately. Or, as Verklin put it, "No one can argue the business isn't dyanamic, but it is uncomfortable at times."
Posted 06.07 | Permalink
We're helping CBS promote its new broadband channel Innertube on college campuses. In fact, you've probably read news stories on the network's new broadband channel at www.cbs.com. AdAge reports that "the Web site will air shows commissioned specifically for the Internet as well as spinoffs based on popular CBS series. Show genres include reality, music performances, entertainment magazines and talk shows."
We are taking Innertube to college campuses because the first reality show on Innertube is Greek to Chic--a reality show transforming fratenity brothers into "chic magnets." At The Ohio State University last week, the stylists at the brand experience we created and produced transformed the "frat boy" pictured here in before and after photographs.
Innertube represents yet another way that technology is forever changing the media business. ZDNet quotes Nancy Tellem, president of CBS Paramount Network Television Entertainment Group:
"Creatively, we want this platform to be a content playground where new talent and ideas are discovered, and proven talent can bring their passion projects, whether complementary or different to what's on the Network."
Now, if we can just get this frat boy to change his t-shirt.
Posted 05.08 | Permalink
"Inspiring" is always a good word. In its review of the Philips Next Simplicity Event that we are producing this week in New York City, the design blog Core77 praised the design but also wrote of the key element in any great brand experience:
"Each of the timed 'island visits' was hosted by 2 or 3 'attractive spokes-models,' each with names like Una and Guy, each clothed in white, and each possessing 'foreign accents' and the most incredible diction that I've ever heard in my life. Now, this is New York, and one can't throw a Metrocard without hitting an out-of-work actor, but these people were so practiced and so polished..."
Yes, it's true. At The Brand Experience, we believe the most important part of any brand experience is face-to-face interaction with real people (especially if they are good looking models named "Una" and "Guy").
Posted 04.25 | Permalink
Kudos to Troy Hitch and our friends at the Big Fat Institute for Advanced Interactive Experiences. With The Washington Post we have no doubt that an appearance on Meet the Press to discuss the Big Fat Institute's role in promoting "salty snacks" to minors is next.
Posted 04.17 | Permalink